User research landscape

Quickly identify suitable user research methods based on your stage within the design process.

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Usability studies (moderated or unmoderated) BEHAVIOURAL What people do DISCOVERY Exploring opportunities VALIDATION Implementing solutions Discover and Define Design and Deliver Measure and Learn ATTITUDINAL What people think User interviews Participatory design User Surveys Diary studies Concept testing Desirability studies Intercept polls Intercept surveys Email surveys Customer feedback Contextual enquiry (field study) Card sorting (IA) Eye tracking Tree testing First click test Clickstream analysis Usability benchmarking Data analytics A/B multivariate testing

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I created this map by building on work by Christian Rohrer and The British Design Council.