Recommendation generator

Get a research method recommendation based on your specific needs, or save a printable flowchart for easy reference.

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What would you like to learn in your user research?

Discover + Define

I want to explore broad user motivations, needs, purpose or intent.

Value Risk: Do customers want it?

Let's go

Design + Deliver

I want to explore solution designs or hypotheses I already have.

Usability Risk: Can customers use it?

Let's go

Measure + Learn

I want to measure or track something I’ve delivered in market.

Let's go