I'm Cheryl, a Product Designer with a passion for human behaviour and social impact.

Currently a Lead Product Designer @ Seek

Medium // blog articles

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Choosing the right user research method for your project

How to set your research up for success by choosing the best method for the best outcome.

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With Persuasion Comes Responsibility: Ethics in Design

Reflections on design ethics and practical frameworks to ensure responsible product design.

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Don't flatline, keep your finger on your customers' pulse

Light touch research methodologies and tools for staying in tune with your customers’ voice.

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SEEK Choice Architecture

When it comes to your product offering, it's imperative you design a choice architecture that will serve your business objectives while still providing a clear, honest experience that's easy for your users to navigate.

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Rubik: A UX resource for the design community

Deciding which user research method to use can be hard, as different methods are often best suited for specific circumstances. Rubik was designed to help UX’ers (and non-UX’ers alike) choose an appropriate research method based on their needs.

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ANZ Service Design

Like many other banks at the time, ANZ was undergoing a digital transformation of their in-branch services. They were redesigning the entire in-branch experience, including the physical space.

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Smiling Mind App Redesign

Smiling Mind is a non-for-profit meditation program located in Melbourne. A start-up at the time, the organisation was working to grow is audience and compete with other meditation apps.

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SEEK Product Discovery

The business had a broad objective: Provide more value and deepen relationships with clients who operate completely off platform. But how? The path forward was unclear and the problem space was highly ambiguous.

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important_devices

User interface design

touch_app

Interaction design

people

User research

loop

Prototyping

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Usability testing

all_inclusive

Agile & continuous
discovery