I'm a Product Designer with a background in Psychology. I love finding new ways of applying my knowledge of human behaviour to my design work, so that I can create products people love. I work with companies that are customer focused and committed to positive social impact.
I think it's important to share your passion with the community and help inspire others. I regularly share my thougths and learnings via blog articles and meetups.
How to set your research up for success by choosing the best method for the best outcome.Read the article on Medium
Reflections on design ethics and practical frameworks to ensure responsible product design.Read the article on Medium
When it comes to your product offering, it's imperative you design a choice architecture that will serve your business objectives while still providing a clear, honest experience that's easy for your users to navigate.Read the case study
Deciding which user research method to use can be hard, as different methods are often best suited for specific circumstances. Rubik was designed to help UX’ers (and non-UX’ers alike) choose an appropriate research method based on their needs.Read the case study
Like many other banks at the time, ANZ was undergoing a digital transformation of their in-branch services. They were redesigning the entire in-branch experience, including the physical space.Read the case study
Smiling Mind is a non-for-profit meditation program located in Melbourne. A start-up at the time, the organisation was working to grow is audience and compete with other meditation apps.Read the case study
The business had a broad objective: Provide more value and deepen relationships with clients who operate completely off platform. But how? The path forward was unclear and the problem space was highly ambiguous.Read the case study