I'm a Product Designer with a background in Psychology. I love finding new ways of applying my knowledge of human behaviour to my design work, so that I can create products people love. I work with companies that are customer focused and committed to positive social impact.
I think it's important to share my passion with the community and help inspire others. I actively contribute my thougths and learnings via blog articles, meetups and twitter.
Get guidance on which user research method will best meet your needs with this online tool.
A discussion on ethics and responsible product design.
Light touch research methodologies and tools for staying in tune with your customers’ voice.
Building a strong, lasting solution begins with empathy and a deep understanding of your users. I design experiences that delight users and increase engagement.
Like many other banks at the time, ANZ was undergoing a digital transformation of their in-branch services. They were redesigning the entire in-branch experience, including the physical space.
The business had a broad objective: Provide more value and deepen relationships with clients who operate completely off platform. But how? The path forward was unclear and the problem space was highly ambiguous.
A few years ago I consulted on an app redesign for Smiling Mind, a non-for-profit meditation program located in Melbourne. A start-up at the time, the organisation was working to grow is audience and compete with other meditation apps.
When it comes to your product offering, it's imperative you design a choice architecture that will serve your business objectives while still providing a clear, honest experience that's easy for your users to navigate.
I'm an end-to-end UX Designer, so what can I do? I can plan and run discovery research to uncover product opportunities, I can facilitate ideation sessions to produce multiple solution concepts, I can design wireframes and build prototypes to test concepts with users - and more :)