Hi, I'm Cheryl. I'm a Product Designer with a passion for human behaviour.

Currently I'm a Lead Product Designer @ Seek

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Choosing the right user research method for your project

How to set your research up for success by choosing the best method for the best outcome.

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With Persuasion Comes Responsibility: Ethics in Design

Reflections on design ethics and practical frameworks to ensure responsible product design.

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Don't flatline, keep your finger on your customers' pulse

Light touch research methodologies and tools for staying in tune with your customers’ voice.

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Driving a product experience across multiple integrations

About 50% of employers who post ads to Seek do so by logging into the Seek platform directly, while the other 50% post ads using a variety of third party software. In late 2018 Seek began a journey to create consistency and elevate the experience of how their ad products were displayed within these third party software systems. I led the design for this program of work for 2 years.

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Supporting a pricing model transformation

During my time at Seek, the business was undergoing a pricing model transformation moving from fixed priced ad products to variably priced ad products. This was one of the greatest transformations the business had undergone since its inception, and the initiative spanned several years. I spent 16 months leading the experience design for this program of work.

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Creating a UX research resource for the design community

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Designing a service blueprint for a multi-channel experience

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people

User research

touch_app

Interaction design

loop

Prototyping

thumbs_up_down

Usability testing

important_devices

UI & visual design

all_inclusive

Agile & dual track